Face The Future Beautifully

Gravity is inevitable, but the way we approach skin ageing is not. Armed with the right knowledge and Zehra Age Beautifully, let us drink to health and beautiful skin!

Look at a child’s skin – it’s a marvel of unblemished radiance and smooth plumpness. This is mostly due to a vital protein called collagen, the stuff that literally props up our bodies. In our skin we find Type I collagen, which gives it its strength and elasticity among other important functions, and which is stronger than steel in tensile strength. Amazing, isn’t it?

When you compare your own skin to the child’s skin, you may notice it doesn’t quite have that beautiful bounce, firmness, evenness and smoothness any longer. Sadly, from our mid-thirties onwards, our body’s ability to produce collagen slows down. This not only causes our skins to lose moisture, become less firm and smooth, and wrinkles to start appearing, have you noticed how your joints are becoming less supple and your muscles ache more? Fortunately for us, there is much we can do to counteract this decline.

Protect your assets

Besides the body’s natural slowing down of collagen production, the decline is also aggravated by external factors that include sunlight, smoking and consuming high amounts of sugar. It is clear we have to avoid these harmful habits to protect what we have, but the future is not necessarily a downward slide. There are several ways we can increase our body’s supply of collagen:

  • Collagen molecules are too large to be absorbed by the skin, so using a collagen-enriched skin cream is not very effective;
  • Laser therapies are proven to stimulate collagen production in the skin, but this can be expensive, invasive and have some down-time;
  • The easiest, cost-savvy and most effective way to do it is via our diet and dietary supplements.


Eat your way to collagen…

The nutrients that promote collagen production are found in a healthy diet that’s low in sugar, with protein-rich cheese, eggs, fish, milk and poultry. Add to this anthocyanidin antioxidants, found in blue-based berries such as blackcurrants, blueberries, blackberries and cherries; get vitamin C from peppers, broccoli and citrus fruit, and eat cabbage, soy, shellfish and nuts for other essential nutrients.

The reality for most of us, though, is that it can be a challenge to get the right nutrients with our hectic modern lifestyles, where time pressure means we often snatch a quick unhealthy snack to fuel us on the run rather than preparing a healthy meal, not to mention the fact that the food we eat can be of nutritionally poor quality unless we eat costly organic and free range produce. This is why an increasing number of people are looking to dietary supplements to get guaranteed, optimal nutrition.

When it comes to collagen supplementation, the option is simple and obvious – Zehra Age Beautifully

Not all collagens are created equal. Zehra contains Peptan™, an extremely pure form of Type I hydrolysed collagen identical to that found in human bones and skin, with a high degree of bioactivity (which means the body is able to use it effectively). Research shows that supplementing daily with hydrolysed collagen stimulates collagen production, improves skin moisture levels, and re-densifies the deepest layer of the skin, the dermis, where the very cells that give your skin youthful elasticity and smoothness are produced.

Added to Peptan™, you’ll find antioxidants Vitamin C, Co-Enzyme Q10, plus the new addition of Blackberry Extract, which numerous scientific studies have found to be the richest source of anthocyanidin antioxidants. These additions all help boost collagen production, and this also means that Zehra now has a tasty new berry flavour that makes it even more delicious.

Two sachets a day for 12 weeks (at only 84kJ a sachet) means your skin will appear smoother, heal more quickly after treatments such as laser therapies, become more supple and elastic.