Looking good, man!

Time was that a craggy ‘Clint Eastwood’ stare into the distance was manhood personified, but the times, they most definitely are a-changing…As Clint narrows his eyes at his adversary, we can’t help thinking ‘someone should have told him about sunscreen, and an exfoliating facial would do wonders for him’. Men have always groomed themselves, but the amount varies on the spirit of the age. Since the dawning of the age of the ‘metrosexual’, skin care and grooming have become mainstream again, and the hipster revolution has spawned a whole new industry in beard oils and moustache waxes. But caring for your skin goes well beyond fashion. Looking after your body’s largest organ gives you long-term returns in health and socially.

It’s in the genes. Or is it?
There’s no doubt that men get the better deal when it comes to skin, and that’s largely thanks to your testosterone levels. It gives you skin that’s about 25 percent thicker than a woman’s skin, as well as making it tougher and oilier (the reason your acne lasts longer, too).

Under the hood, your skin’s connective tissue (its ‘scaffolding’) is stronger too. Your collagen (which makes up about 30% of our tissues) is more dense, so your skin remains plumper, firmer and stronger for longer – in an ideal world. In our sports-mad, sunny country, SA men tend to spend a lot of time outdoors without protecting their skin from UV damage, and that is probably the worst thing you can do for your skin’s health and good looks. UV damage from the sun, living hard (smoking, excess drinking and eating badly) can add years – and dehydration, coarseness and lines – to a man’s skin, cancelling
out all your natural advantages. All that sun exposure also puts you at risk of skin cancer – one area where we are neck-and-neck with Aussies and Kiwis in a game we absolutely don’t want to win.

Competitive edge
In the working world, where youth is now favoured, ageing prematurely can leave you at a disadvantage. Men have become increasingly health-conscious, eating healthily, staying fit and, of course, looking after their skins by using skin care and going for treatments at skin-care salons. In fact, there’s a boom in men-only salons with masculine environments, using products that cater to men’s specific skin needs.

For the same reason, an increasing number of men are opting for non-surgical interventions such as Fraxel laser, deep skin peels, etc., to address the damage caused by lifestyle, as well as having small ops such as eyelid surgery.

Our recipe for success
We believe that prevention is always better than cure. And lifestyle choices keep you healthier for longer as well as being lighter on the wallet.

Protect your assets

  • Use sun protection when outdoors, and try to avoid the hottest sun of the day (between 12pm and 3pm)
  • Time to quit smoking and limit your alcohol intake. A glass of red wine a day does you good, however. Limit the junk food and sugar to a monthly treat, if you must.
  • What you put in is what you get out… there are several ways we can increase our body’s supply of collagen. The easiest, cost-savvy and most effective way to do it is via our diet and dietary supplements:
  • Choose food with nutrients that promote collagen production
    1. protein-rich cheese, eggs, fish, milk and poultry;
    2. add anthocyanidin antioxidants, found in blue-based berries such
    3. get vitamin C from peppers, broccoli and citrus fruit,
    4. eat cabbage, leafy greens like kale, omega-3-rich shellfish and nuts as blackcurrants, blueberries, blackberries and cherries; for other essential nutrients.

Easier said than done when you’re on the run all the time, right? So how do you find the way to get the right nutrients, rather than grabbing a quick unhealthy snack to refuel you?

Easy! Starting your day with a healthy kale smoothie topped up with two sachets of Zehra gives you the dose of pure Peptan™ hydrolysed collagen you need to stimulate your skin’s own collagen production, improve skin moisture levels, and re-densify the deepest layer of the skin, the dermis, where the cells that give your skin elasticity and smoothness are produced. You’ll also be getting antioxidants Vitamin C, Co-Enzyme Q10 and Blackberry Extract, which numerous scientific studies have found to be the richest source of anthocyanidin antioxidants.

After 12 weeks on two sachets of Zehra a day, your skin will appear smoother, heal more quickly after treatments such as laser therapies, as well as becoming more hydrated, supple and elastic.